The pandemic has turned everyone into gamers

Video games were already growing in popularity before the coronavirus pandemic. But now they’re everywhere. Gaming sales in the US in August increased 37% year-over-year to $3.3 billion, according to the market research firm NPD Group. That’s the fifth straight month of huge jumps in sales compared to the same periods in 2019. After a […]

Entertainment companies still have no idea what to name their streaming services

When in doubt, just add a plus sign. CBS All Access, ViacomCBS’s six-year-old streaming service, will be rebranded as Paramount+ in early 2021, the US media conglomerate announced yesterday. The service borrows its new name from Paramount Pictures, the venerable Hollywood studio ViacomCBS has owned since 1994. It joins Disney+, Apple TV+, ESPN+ and several […]

TikTok’s enormous value isn’t just in its algorithm

TikTok’s proprietary algorithm has been called its “secret sauce” and is one reason why companies have jumped at the chance to buy the app’s US operations. But if the algorithm is TikTok’s secret sauce, then its consumer-friendly advertising experience is the protein: A critical part of the app’s growth and the foundation of its still untapped […]

Netflix doesn’t have commercial breaks, but that doesn’t mean it won’t have ads

Netflix doesn’t have commercials—and it won’t any time soon. But that doesn’t mean it won’t embrace advertisers. The streaming service had 193 million global subscribers as of June. That number is likely to surpass 200 million by the end of the year. For now, the only substantial way it monetizes that massive audience is from […]

How to save TV ads from extinction

Almost a century ago, advertisements were so important to TV that we named an entire genre after them. Soap operas are only called soap operas because Procter & Gamble—the US personal care behemoth that makes, among many other products, bars of soap—produced a number of popular series in the 1950s and 1960s. Some shows, like […]